Geek Squad Chief Inspector Robert Stephens founded Geek Squad with $200 and a bicycle in 1994. Best Buy and Geek Squad entered joint operations in 2002, and today Geek Squad is “Serving the Public, Policing Technology and Protecting the World” with over 20,000 service professionals available to help people solve computer and electronic equipment problems. Geek Squad City, in Louisville, encompasses four acres and is the base for Geek Squad service locations around the world. Their locations, by the way, are called precincts.
I love their branding – the nerdy cars, the black and white …