Power of persuasion

Inspirational stories, good news & a focus on the positive

Inspirational stories, good news & a focus on the positive

Marketing Category

How to Get People to Say “Yes”—The Power of Persuasion—Tips from Robert Cialdini

Written by Brad Aronson 67 Shares

My wife was shopping at H&M and noticed that before ringing up customers, the cashiers were asking them if they wanted to donate $1 to the Boys and Girls Club. Most people said “no.”

A minute later, after the cashiers rang up the order, they asked again, but slightly differently. The cashiers said something along the lines of “Would you like to round up your purchase to the nearest dollar and donate the extra change to the Boys and Girls Club?” Many people who had said “no” now said “yes.”

What created the power of ...

Social Media For Nonprofits–30 High-Impact, Low Cost Opportunities

Written by Brad Aronson 189 Shares

Nonprofits have critically important missions that certainly don’t match their small operating budgets. That’s why they need to constantly innovate and make the most of the least. With that in mind, I wrote this article about social media for nonprofits. Here are 30 high-impact, low-cost social media opportunities for nonprofits (adapted from a talk I gave at Tech Impact‘s conference, Social Media for Nonprofits, and including some great insights from other speakers).

1)    Appreciate corporate sponsors. This is probably the easiest tip and the biggest missed opportunity. An example is Comcast’s blog a few ...

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