Archive for the ‘Marketing’ Category

My wife was shopping at H&M and noticed that before ringing up customers, the cashiers were asking them if they wanted to donate $1 to the Boys and Girls Club. Most people said “no.”

A minute later, after the cashiers rang up the order, they asked again, but slightly differently. The cashiers said something along the lines of “Would you like to round up your purchase to the nearest dollar and donate the extra change to the Boys and Girls Club?” Many people who had said “no” now said “yes.”

What created the power of …

Nonprofits have critically important missions that certainly don’t match their small operating budgets. That’s why they need to constantly innovate and make the most of the least. With that in mind, I wrote this article about social media for nonprofits. Here are 22 high-impact, low-cost social media opportunities for nonprofits (adapted from a talk I gave at NPower PA‘s conference, Social Media for Nonprofits, and including some great insights from other speakers).

1)    Appreciate corporate sponsors. This is probably the easiest tip and the biggest missed opportunity. An example is Comcast’s blog a few …