Power of persuasion

Inspirational stories, good news & a focus on the positive

Inspirational stories, good news & a focus on the positive

Selling Category

How to Get People to Say “Yes”—The Power of Persuasion—Tips from Robert Cialdini

Written by Brad Aronson 67 Shares

My wife was shopping at H&M and noticed that before ringing up customers, the cashiers were asking them if they wanted to donate $1 to the Boys and Girls Club. Most people said “no.”

A minute later, after the cashiers rang up the order, they asked again, but slightly differently. The cashiers said something along the lines of “Would you like to round up your purchase to the nearest dollar and donate the extra change to the Boys and Girls Club?” Many people who had said “no” now said “yes.”

What created the power of ...

Want to Achieve Your Goals Faster? Enlist Strangers. Here’s How . . .

Written by Brad Aronson 58 Shares

When my wife (then girlfriend) and I were recent college graduates, she got into law school. She should’ve been excited, but she wasn’t. She wanted to work in cooking. She was a great cook but had no professional or educational experience that would help her land a culinary job. Not to mention that cooking jobs paid very little. Like a responsible adult, she planned to go to law school because that’s what she thought she was supposed to do. Like an irresponsible adult, I convinced her to pursue her passion instead. (I’m sure my future ...

Selling More By Embracing Your Weaknesses

Written by Brad Aronson 1 Shares

In the early days of my business, it took me months to overcome my anxiety when clients or prospects were visiting, and I’d go to extremes to dress up our offices. Before one pitch, we spent an entire weekend improving our space. We borrowed furniture from my uncle and another tenant. We even took pictures of where we put everything, so we could set things back up if the prospect returned.

I was especially anxious the week The Discovery Channel and Roche Pharmaceuticals were coming. Our office was in a distressed part of Philadelphia. Our ...

Sell More by Selling Less

Written by Brad Aronson 13 Shares

“How can I help you,” the sales person asked.

“I need to organize my closet,” my wife replied.

Then the salesperson proceeded to show my wife the top of the line closet organizing system that she thought we would love and told us why it was a great deal.

Compare this to the Container Store. The sales person at the Container Store asked a lot of questions: “What do you want to organize in your closet?”, “What do you keep in there now?”, “What do you think is out of place?”, and a personal favorite ...

The Best Way to Get What You Want

Written by Brad Aronson 8 Shares

Many years ago, I was in a meeting at Philadelphia City Hall. It was a meeting of the Mayor’s Business Action Team and some local entrepreneurs. The Mayor’s team wanted to help businesses grow and asked our advice. We talked about taxes, job creation and a range of big issues.

At the end of the meeting, I asked the Mayor’s team if they could help me out. Everyone paused to see what I would say, given no one else was asking for anything. I talked about the neighborhood where our business was located. We were ...

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