If you want to succeed in a startup or business you can learn a lot from Freddy Krueger…
Persistence – For this trait you can imagine Freddy Krueger or any horror movie villain for that matter. You know the type; you shoot them ten times and throw them into the ocean to die and they still come back for more. Entrepreneurs have to be just as resilient. Your company’s crises and catastrophes must be mere flesh wounds that would only destroy a weaker businessperson.
Krueger was actually killed in some of his movies, but that didn’t stop him from appearing in new ones (5 or 6 total). Your business may die, but that shouldn’t stop you from starting another one; you only need one to work to be a success.
Focus – Krueger didn’t try to branch out and move in on the movie market for evil possessed dolls or villains in hockey masks, did he? No. He created six or seven films all pretty much about a wacko who attacks people while they’re sleeping. Don’t try to be everything; focus on what you’re great at.
Obsession – Krueger wasn’t just focused, he was obsessed. He thought about his business (as gruesome as it was) all day and even in dreams where he did most of his dirty work. To succeed as an entrepreneur you should be obsessed about your ideas. You should be dreaming about them.
Partner – Krueger could have viewed hockey-mask-wearing lunatic Jason as a competitor for audiences. Instead, he saw working together as an opportunity. In Freddy vs. Jason, Krueger appeared in one of the Friday the 13th movies to battle with Jason. I’m sure this raised awareness and introduced both Krueger and Jason to a whole new crop of fans. When your resources are limited – to take their case, only a metal claw and a hockey mask – partnering can accelerate your “success”.
Perhaps we can learn from Krueger, and, if our road to success happens to make our competitors a little nervous when they’re sleeping, that’s not so bad, is it?
If you’re interested in advice from someone who uses hockey equipment to actually play hockey, you might want to check out, An Awesome Customer Service Lesson from the Greatest Hockey Player of All Time.
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Gomez was madly in love with Morticia “and” successful. People say you can’t have both, that if you strive for success, your love life/marriage will fail… not so. My other “hero” is Daffy Duck. That poor guy keeps getting blown up, humiliated beyond belief, and yet he never gives up on his dream, he keeps bouncing back… somewhere knowing he will never be allowed to win, but he keeps trying anyway.
Thanks for the comment. I too think you can have both success in business and life/marriage.
Absolutely loved this post. The piece about obsession really hits home. It’s a trait you will find in all of the great entrepreneurs and true visionaries. For example, Steve Jobs wasn’t just focused on making Apple products well designed he was OBSESSED with making those products well designed. Mark Zuckerberg isn’t focused on making the world a more connected place – He is OBSESSED with making the world a more connected place. I’ve had conversations with several entrepreneurs and the key differentiator between those that excel and those that fade off is how much they obsess over their product or service. Thanks for the post – Definitely a great reminder and an inspirational read.
Hi Ross, Thanks for the comments and examples — they’re good ones.
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I agree focusing on what you are good at is extremely important. However, how do you balance this focus with an ever changing market and a need to innovate? Microsoft has shown a focus/reliance on Windows which has been great for them up to now, but where will the next growth come from?
Great point. To be competitive a company must focus on being the best at solving whatever problem is their specialty. Solving that problem might mean scrapping their current offering to develop a new one. To use another Microsoft example, I think Microsoft could have more quickly offered a great web based office productivity suite if they had been focused on solving office productivity problems rather than defending their current Office product suite. Focus has to be on the right things.
The most significant point for me is focus. I think a lot of the times I try to do EVERYTHING almost to a point of fatigue which definitely takes away from energy that could have been spent on my strengths. We can learn a lot from Frederick Krueger…
I often find the same thing happening to me. Sometimes the most important thing for me to do is to decide what not to do. Thanks for the comment.
I love this article! So true and so entertaining! Freddy, like a good entrepreneur was also extremely creative (who can forget the girl with her head in the TV in III?) and he stuck to his image because it worked for him (I will never again look at a red and green striped sweater again!).
I meant… “I will never again look at a red and green striped sweater the same way.”. Sorry!
True! Thanks for adding the great point about his creativity and brand consistency.
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