Shark Tank

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Lessons From My Secret Life as a Navy SEAL

Written by Brad Aronson

“What is daddy’s job?”

“A Navy SEAL,” my son replied.

I smiled. My mom frowned. “You know, he’s going to tell people you’re a Navy SEAL. His teachers at school probably think you’re a Navy SEAL.”

I never thought about that. I was sharing my fantasy with our toddler. I wasn’t expecting that he’d share it with others. Maybe he told his teachers. Perhaps they actually thought I was a Navy SEAL. That would be awesome.

I explained to my mom that every guy wants to be a Superhero and sometimes fantasizes about it. To …

Love the Employees Who Leave You

Written by Brad Aronson

Too many managers take a departure so personally that it makes a future relationship with that employee difficult. There are even corporate cultures that include shunning employees who leave. Our employees will leave. They’ll leave for a promotion somewhere else, for more money, for a better manager and so on. Whether or not we agree with why they’re leaving, it was our responsibility to retain them and not their responsibility to stay.

We shouldn’t blame them for leaving. We should embrace them, wish them well and avoid talking behind their backs. We should participate in …

A Mission Statement for Life

Written by Brad Aronson

While reading Inc. Magazine, I discovered Holstee’s manifesto. Holstee designs and sells “mindful” products. Their manifesto is an inspiring mission statement for their business and more importantly, for anyone’s life.

Click the image below to visit Holstee’s web site. By the way, code “newfriend” will get you 20% off. (I have no affiliation with Holstee. I just find their mission statement inspiring.)


Mission Statement For Life
Mission Statement For Life


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10 Great Business Lessons from Mark Cuban

Written by Brad Aronson

I recently finished Mark Cuban’s book, How to Win at the Sport of Business: If I Can Do It, You Can Do It, and loved it. Here are some highlights and quotes from the quick, interesting and funny read (not to mention it’s only $2.99).

1)    Learn to sell. In business you’re always selling – to your prospects, investors and employees. To be the best salesperson put yourself in the shoes of the person to whom you’re selling. Don’t sell your product. Solve their problems.

2)    Customers want to see that you have other …

23 Killer Business Lessons from Shark Tank

Written by Brad Aronson

The show Shark Tank, where entrepreneurs pitch investors for capital, has some great business lessons . . .

1) If you get what you ask for, take it. Mark Cuban offered one entrepreneur exactly what he requested. The entrepreneur then asked for more and lost the deal. No one likes to do business with someone who gets what he requests and then asks for more; it’s a sign of what’s to come in the relationship.

2) Networks matter. The Shark Tank investors bring huge value in their networks. Daymond John got the sticker guys …